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Industry Experts in Busan Debate the Distinct Advantages of AI-Native Versus Traditional Studios

According to Variety·10/17/2026

Summary

  • Hong Jae Cheol of Viscode highlighted the distinct positioning of AI-native and traditional studios.
  • The discussion took place during industry sessions held in Busan.
  • AI-native studios excel at creating original intellectual property.
  • Traditional studios maintain distinct advantages in established franchises, infrastructure, talent, and distribution.

According to Variety, industry veteran Hong Jae Cheol of Viscode shared vital insights during recent panel discussions in Busan regarding the rapidly shifting paradigms of film production, specifically contrasting AI-native studios with traditional entertainment powerhouses. As artificial intelligence continues to infiltrate every phase of the filmmaking process, from pre-production conceptualization to post-production visual effects, industry stakeholders are intensely evaluating how these technological changes will redefine studio business models. Hong articulated a nuanced perspective on the current landscape, noting that while artificial intelligence opens up unprecedented avenues for creativity and efficiency, traditional studios still possess deeply entrenched structural advantages that remain difficult to replicate overnight. According to the discussion, AI-native studios are uniquely positioned to spearhead the creation of bold, original intellectual property, leveraging algorithmic capabilities and streamlined digital workflows to bring fresh narratives to the screen with remarkable speed and reduced overhead costs. These agile newcomers can experiment with unconventional storytelling formats and visual styles without being weighed down by legacy infrastructure or rigid corporate hierarchies. Conversely, traditional studios maintain formidable strengths rooted in their vast portfolios of established franchises, extensive physical production infrastructure, deep wells of seasoned creative talent, and powerful global distribution networks. These established assets provide traditional players with a high degree of financial stability and built-in audience recognition that younger, technology-first entities cannot instantly manufacture. The dialogue in Busan emphasized that the future of the film industry is unlikely to be a zero-sum game where one model entirely obliterates the other; instead, a symbiotic relationship or strategic convergence is increasingly likely to emerge. Traditional studios are already beginning to integrate AI tools into their massive pipelines to enhance visual effects and optimize marketing strategies, while AI-native studios are looking for ways to secure distribution partnerships with major players to get their original IP in front of global audiences. This dynamic interplay between cutting-edge technology and established industry craft is forcing producers, directors, and executives to rethink traditional notions of studio operations. As AI capabilities advance further, the ability to balance the rapid innovation of AI-native creation with the reliable infrastructure and distribution clout of traditional studios will likely dictate commercial success in the modern cinematic era. The conversations in Busan have thus provided a valuable roadmap for industry professionals trying to navigate this transitional phase, highlighting both the disruptive potential of new technology and the enduring value of traditional studio strengths.