Cinema United Elevates Amanda Martin and Erin Von Hoetzendorff in Leadership Realignment

As the cinematic exhibition landscape continues to shift and adapt to modern demands, trade association Cinema United is restructuring its leadership team to better navigate the future. According to Variety, Cinema United announced important executive promotions in 2026, naming Amanda Martin as senior vice president of external affairs and Erin Von Hoetzendorff as vice president of membership and global affairs. This strategic realignment aims to evolve the organization as the exhibition industry changes, ensuring that cinema operators and stakeholders have strong advocacy and comprehensive global support during a transformative era for entertainment. The appointments reflect a broader commitment by the organization to strengthen its operational capabilities and deepen its engagement with external partners worldwide. The theatrical exhibition sector has experienced remarkable transformations over recent years, driven by changing consumer habits, technological advancements, and evolving distribution models. In response to these complex dynamics, industry organizations must continuously evaluate their internal structures to provide effective leadership and guidance. By elevating experienced professionals into critical senior roles, Cinema United is positioning itself to better address the pressing challenges and seize new opportunities facing cinema owners and operators today. Amanda Martin steps into her new role as senior vice president of external affairs with a clear mandate to strengthen the organization's communication channels, policy advocacy, and relationships with key external stakeholders. External affairs play a vital role in shaping public perception, influencing legislative decisions, and fostering collaborative partnerships across the broader entertainment ecosystem. As cinema exhibition interacts increasingly with digital media, regulatory bodies, and economic shifts, having dedicated executive leadership in external affairs is more critical than ever. Martin's extensive experience will be instrumental in navigating these multifaceted relationships and advocating for the interests of exhibition members across various platforms. Meanwhile, Erin Von Hoetzendorff takes on the responsibility of vice president of membership and global affairs, a portfolio that focuses heavily on expanding the organization's international footprint and delivering enhanced value to its diverse membership base. Global affairs and member relations are foundational to Cinema United's mission of uniting exhibition professionals, sharing best practices, and addressing shared international challenges. Under Von Hoetzendorff's guidance, the organization aims to foster deeper connections among global members, streamline membership services, and broaden its international collaborative efforts. The leadership changes were championed by industry leaders, including Michael O’Leary, highlighting a unified vision for the association's growth and strategic direction. As Cinema United looks ahead, the newly promoted executives will play pivotal roles in executing the organization's strategic initiatives, supporting member theaters, and ensuring that the voice of the exhibition industry remains strong and influential. Through these targeted executive advancements, Cinema United reaffirms its dedication to serving its community and adapting proactively to the ever-evolving demands of the global film exhibition marketplace.