Prime Video's Kelly Day Urges TV Industry to Embrace AI at Royal Television Society Convention

According to Variety, the television industry must actively lean into artificial intelligence rather than resist it, as technological advancements reshape the global entertainment landscape. Speaking in London in 2026 at the prestigious Royal Television Society convention, Kelly Day of Prime Video and Amazon MGM Studios delivered a compelling address concerning the future of media production. Day urged television executives, creators, and professionals to fully embrace artificial intelligence, arguing that these emerging tools are fundamentally designed to amplify human imagination rather than replace it. The remarks arrive at a critical juncture for the entertainment sector, which has spent recent years grappling with the rapid integration of automated systems into traditional creative workflows. Day highlighted that beyond expanding creative horizons, artificial intelligence plays a vital role in reducing operational costs and accelerating production timelines across the board. In an era where streaming platforms face intense pressure to deliver high-quality content efficiently, leveraging technological advancements has become essential for staying competitive. As studios look for ways to optimize their pipelines, Day's perspective underscores a growing consensus among major industry leaders that adaptation is necessary for long-term survival and growth. The conversation around artificial intelligence at the convention touched upon various facets of filmmaking and television production, from pre-visualization to post-production efficiency. Day's endorsement from her position at Prime Video and Amazon MGM Studios signals a significant endorsement of these tools by major players who are heavily invested in scaling their content offerings. Industry analysts attending the London event noted that leadership voices encouraging proactive adoption could help ease broader anxieties among creative unions and professionals. By focusing on how artificial intelligence can streamline burdensome processes and free up creative bandwidth, Day positioned technology as a collaborative partner in storytelling. The 2026 Royal Television Society convention has thus become a focal point for debating the ethical, financial, and creative implications of these digital tools. As production companies worldwide digest these insights, the push toward technological integration is expected to accelerate further in the coming months and years. Ultimately, Day's message in London serves as a clear call to action for an industry standing on the precipice of a major technological revolution, urging stakeholders to harness AI responsibly to build a more efficient and imaginative future for television.